Of course your brand wants to reach people internationally with Facebook, but you will probably have different country pages, with different names, different languages and ways to communicate with your followers as well as most likely different admins. With Facebook Global Pages this isn’t a problem.
Global Pages are here to support and simplify your social media presence of global brands on Facebook and it will be easier to manage and measure your marketing efforts.
The migration of the active pages that your company has in different countries will be done by Facebook and you can have different admin roles for every page and of course you will have a global admin that can manage the global one and the subpages.
Of course, all will depend on your business goals or objectives and based on your social media strategy, but let’s see how it looks and how we can recognize Global Pages.
We are going to visit KitKat Global Facebook Page. On first impressions, it seems that I’m on the page of the country from which I’m connecting. In my case, KitKat Spain.
The first important point is that if my country doesn’t have a local page, I will be redirected to the Global one. And the second point is that I can change from my country and visit other local pages of other countries with the ‘Switch Region‘ option:
Another important point to consider if you decide to implement Global Pages: Facebook will total all the Likes from separate local pages when you gather them all together and create your own Global Page. Now you will have the same number of Likes on all the local and global pages. This will benefit your brand reputation.
Another important aspect that facilitates the sharing and promotion of the local Facebook Page is the possibility to customize the URLs. In the KitKat example we can see that the UK Facebook page is https://www.facebook.com/kitkatuk/ and for France is https://www.facebook.com/kitkatfr/.
Also it is possible to customize the local profile, local information like website and company info, separate Timeline, Cover Photo, photo albums and apps. You will have the opportunity to personalize every single detail for your audience.
Still some Pharma companies prefer the one way communication. With Global Pages there is no way to deactivate commenting on the Timeline. However, if you decide to put your company on social media, this non-communicative approach doesn’t make sense.
Pharma: A one way communication in Social Media doesn’t make sense!
On the other hand, we have the option to filter comments based on a list of words ( for example product names ) and hide them until we approve them or not. If we start promoting using Facebook Ads, here we will have the option of “no comments” available.
Nowadays personalized marketing communication is key to success and Global Pages can facilitate the implementation. To apply this feature you can contact Facebook here.